Search Engine News and Updates

December 18, 2017
As a business owner in 2018, word of mouth is powerful, but digital word of mouth is everything. As a practitioner or clinic living in this digital age, you must consider that every interaction you have with a client or patient could be discussed openly… and the real exposure is when they decide to take to the internet, be-it positive or negative feedback. We currently live in a review-driven world where everything is rated online, including your professionalism and knowledge. Would you see a movie if it was two stars? Or buy a gift for someone on Amazon if it had three stars? How do you expect a potential client or patient to put their health or wellness in your […]
December 19, 2017
Below are the do’s and don’ts for you and your team to consider when responding to client or patient reviews, to ensure you are compliant with HIPAA in the United States, or PIPEDA in Canada: What you should do: Thank the patient for the feedback: Online reviews and social posts helps identify weak points within your company, potential operational problems, and opportunities to train staff to be more effective and helpful. The goal is to show appreciation for all feedback — good or bad. Reference policy and keep it anonymous: Ensure your team is educated on the terms of HIPAA/PIPEDA, and that they respond to reviews without acknowledging the reviewers were patients. Take it offline: When you can discuss specifics privately with […]